First, we understand what the desired goals are for the project by speaking to every stakeholder at your end - product managers, marketing managers, or brand managers. We then diver deep into figuring what your customers will be looking out of what we have set out to design. We talk to them and then talk to them some more. This helps lay the the foundation to decide on a design strategy for the project.
Now, we begin giving shape to the project. If it’s a digital product like an app or a web platform, we’ll be chalking out the information architecture, navigation flows and more. If it’s a video or illustration, we’ll be exploring design styles and zeroing in a definite direction.
The last, crucial mile! For digital products, this is where give the product its final form with beautiful screens and smooth workflows. For more creative work like videos, we put all of the graphic assets together, animate them, optimize quality for all types of screen sizes, and give you something you’d be proud to roll-out!
First, we understand what the desired goals and outcomes are for every product stakeholder – from the product’s users to teams working on the product and management. Analyze what sort of competition product has and what’s the market landscape currently.
We begin this step by creating detailed personas and mental models for potential users and use that as the basis for creating a foundation for the product with information architecture design, navigation flows and workflows.
First, we understand what the desired goals and outcomes are for every product stakeholder – from the product’s users to teams working on the product and management. Analyze what sort of competition product has and what’s the market landscape currently.
We begin this step by creating detailed personas and mental models for potential users and use that as the basis for creating a foundation for the product with information architecture design, navigation flows and workflows.
First, we understand what the desired goals and outcomes are for every product stakeholder – from the product’s users to teams working on the product and management. Analyze what sort of competition product has and what’s the market landscape currently.
We begin this step by creating detailed personas and mental models for potential users and use that as the basis for creating a foundation for the product with information architecture design, navigation flows and workflows.
First, we understand what the desired goals and outcomes are for every product stakeholder – from the product’s users to teams working on the product and management. Analyze what sort of competition product has and what’s the market landscape currently.
We begin this step by creating detailed personas and mental models for potential users and use that as the basis for creating a foundation for the product with information architecture design, navigation flows and workflows.
Here is where the product takes shape with wireframes, a concrete UI structure and visual design. After some rigorous user testing and iterations, your product is now ready for your developers to build and roll-out!
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