Three Stages to Great Design
We think good design is mostly about having deep empathy and understanding user motivations. Only then, can you really deliver experiences to them that they will cherish!
First, we understand what the desired goals are for the project by speaking to every stakeholder at your end - product managers, marketing managers, or brand managers. We then diver deep into figuring what your customers will be looking out of what we have set out to design. We talk to them and then talk to them some more. This helps lay the the foundation to decide on a design strategy for the project.
Now, we begin giving shape to the project. If it’s a digital product like an app or a web platform, we’ll be chalking out the information architecture, navigation flows and more. If it’s a video or illustration, we’ll be exploring design styles and zeroing in a definite direction.
The last, crucial mile! For digital products, this is where give the product its final form with beautiful screens and smooth workflows. For more creative work like videos, we put all of the graphic assets together, animate them, optimize quality for all types of screen sizes, and give you something you’d be proud to roll-out!